Matchu Sports is a growing sports and fitness brand on Amazon. The founder of BUYABLE grew the Amazon channel to more than 30× the monthly revenue in less than 3 years.
At the start, the Amazon channel generated around €5,000 in revenue per month. The opportunity to grow was there, but not with a single intervention: visibility, listings, advertising and data all had to improve at the same time and fit together.
The goal was therefore broader than more revenue: developing Amazon into a structural and scalable sales channel.
The account, the products and the commercial performance were managed and monitored structurally, so opportunities and problems came into view quickly.
Titles, bullets, descriptions and keywords were optimised, with an eye for the match between search intent, presentation and conversion.
Campaigns were set up, analysed and adjusted. What worked was scaled up, what was not efficient was changed.
Sales, advertising and product data were analysed continuously to determine where the growth was and what needed to improve.
Alongside the daily work, we kept looking at how Amazon could grow further as a sales channel, with the long term in mind.
The growth did not come from one campaign or a one-off optimisation, but from years of structured work on account, listings, advertising and data.
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