BUYABLE/Examples

This is what Amazon content by BUYABLE looks like.

Product images and A+ content determine whether a visitor on Amazon becomes a buyer. Below you see two examples of content made by BUYABLE. The examples shown are the Dutch versions.

Example 1 · Product images

A complete image set for one product.

On Amazon every image has its own job. The main image has to stand out in the search results. The images after that answer the buyer’s questions: what is it, what makes it special, how is it made and what do I receive?

Matchu SportsPadel racket Delfts Blauw10 images
Product image of the Matchu padel racket Delfts Blauw on a white background
01 / 10

Main image

The product on a white background, as Amazon requires. This image decides whether someone clicks through from the search results.

Product image titled Delfts Blauw on the padel court, with the features 3K carbon, 360 grams and 38 mm
02 / 10

Key message

Clear at a glance what it is and what the main features are.

Product image explaining the design: windmill, canal house, canal and tulips
03 / 10

What makes it different

The story behind the design, with the details pointed out in the image itself.

Product image with the specifications: 360 grams, 38 mm, 3K carbon and teardrop shape
04 / 10

Specifications

The numbers a buyer wants to compare, large enough to read on a phone.

Product image about the teardrop shape: the balance between control and power
05 / 10

Who it is for

Shape and playing level explained, so buyers know whether the product suits them.

Product image showing the construction of the padel racket layer by layer
06 / 10

Construction

Materials and layers shown visually, instead of hidden in a long text.

Product image with details of the grip, the frame and the core of the racket
07 / 10

Details

Close-ups of the finish remove doubts about quality.

Product image of the padel racket in the luxury gift box
08 / 10

What you get

Showing exactly what is in the box. That prevents questions and disappointment afterwards.

Lifestyle image of the gift box as a present for padel lovers
09 / 10

Lifestyle image

The product in a recognisable setting, with an extra reason to buy: as a gift.

Lifestyle image of the padel racket in a display case with the text Speelbare kunst
10 / 10

Brand image

A closing image that conveys the brand and the feeling of the product.

Click an image to view it full size
Example 2 · A+ content

A+ content that tells the whole story.

A+ content sits below the product description and gives room to what does not fit in the images: the story behind the product, the technology and the details. The modules connect to each other, as you can see below.

Matchu SportsPadel racket YeYe Weller7 modules
How it appears on the product page
A+ content module titled Speelbare kunst: padel racket with the YeYe Weller designA+ content module about the artists of YeYe WellerA+ content module explaining the technology and construction of the racketA+ content module with the specifications and the balance between control and powerA+ content module about the art box the racket comes inA+ content module about the grip and the racket on the padel courtA+ content module with a matching product in the same design

Click a module to view it full size.

Approach

How content is made.

Research first

We look at search behaviour, reviews and competitors before anything is designed.

Every image has a job

Not loose pictures, but a set that answers the buyer’s questions together.

Written per country

We create the text in the images in Dutch, German and English, tailored to the buyer in each country.

Read on

More about content on Amazon.

Listing optimisation

Your listing is your shop window on Amazon. BUYABLE makes sure your products appear for the right keywords and that visitors go on to order.

Read more

Matchu Sports case

The content on this page was made for Matchu Sports. Read how this brand’s Amazon channel was built.

View the case

Amazon agency

Content is one part. BUYABLE also manages your account and your advertising, so everything fits together.

Read more

Curious what Amazon could do for your brand?

In a no-obligation intro call we look at your account and the biggest opportunities together. Send a message, or call directly.

BUYABLE · Enschede, the Netherlands · KVK 42123365
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